At 883 Police, we love nothing better than spending time right at the beating heart of the fashion industry. So we had a great time attending the International Fashion Trade Show in Berlin, run by PREMIUM Exhibitions, back in July 2015.
Since 2003, the show has long stood for fashion inspiration and initiation, with its dynamic nature helping to set it apart from all the other fashion trade shows held across the world. In fact, the PREMIUM International Fashion Trade Show is the only show which represents the fashion and lifestyle industry at such a magnitude. The show focuses on seasonal trends and market developments, analysing and perfecting in order to bring visitors an impressive range of new, commercial, high-end designer clothing collections. With approximately 1,000 brands and 1,800 collections spread out over a massive 33,000 m2, there was plenty to see during this dedicated three-day event.
The team from 883 Police went along to check out the scene and network with some industry professionals while exploring the menswear, denim and luxury brands, as well as some intriguing and inspiring pre-collections. While we were there, we met several representatives from Premium and Seek and got to experience a tonne of fascinating collections from much-loved brands. We found that the Seek collection was geared towards modern, upper streetwear for the younger generation, while Premium centred more around high-end collections from the very top of the industry.
It was fascinating to gain this valuable inside track on the fashion industry and it’s helped us to develop our coming collections with even more of that creative edge for which we’ve become so famous. Our collections have always been developed with traditional textile techniques, premium fabrics and style knowhow but, by attending events such as these, we’re able to inject even more creativity into our collections and keep our customers’ looks firmly on point, season after season.
Want to upgrade your wardrobe with some effortless new-season style? Head to the 883 Police store to experience our modern take on wardrobe classics for yourself. If it’s your first time shopping with us, we’d like to welcome you to the 883 Police family with a generous 10% discount on your first order. What’s more, if you spend more than £50, we’ll throw free delivery into the mix so you can stock your wardrobe with season essentials for less than you might think.
883 Police went to the International Fashion trade Show run by Premium Exhibitions to look and have an overview of the upcoming global trends that have been spotted all over the world by Premium Exhibitions themselves, it ran from the 8th-10th July, and we went to the whole duration of it. The Fashion Fair covered the whole spectrum of Fashion including Menswear, Denim, Newcomer Fashion, New Luxury & Pre-Collections.
Whilst being there we met and networked with a few people from Premium and Seek. We found that Seek had collections of Modern Menswear, Upper streetwear all for the younger generation and New Classics and Authentic Designer Collections showed their latest collections. Premium on the other hand showed collections that were all High-End, and at the top of the Industry; the motto: "Quality over Quantity" came to mind.