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883 Police Gears Up For Black Friday & Cyber Weekend Sale

Prices Slashed by up to 80% on cutting-edge urban fashion

Those in the know will be aware that the brand name of 883 Police has become synonymous with laid-back urban casual wear with that distinctive designer touch. Since its inception in Italy way back in the early 90s, this growingly popular label has accumulated a strong fan base thanks to its progressive, directional slant on essential casualwear. Among its regular customers are some of the UK’s best-loved music artists, as well as award-winning actors and cutting-edge writers from the modern blogosphere. Reality sweetheart Jake Quickenden has been seen sporting their apparel lately, even heading up the ad campaign for their hotly anticipated AW17 drop.

Something the label has also become known for is extreme price slashing at certain points of the year. In 2016, their website nearly buckled under the pressure of traffic arriving to take advantage of their Cyber Weekend sale. Cyber Weekend is a rather modern phenomenon that began in the US and has slowly crept across the pond to become a hot pick for UK-based bargain hunters. Spanning the traditional Thanksgiving celebrations in the US, the event usually begins on the Friday (Black Friday) and runs through until the Monday (Cyber Monday). And some would argue that the ecommerce activity remains fraught right through until the thick of the January sales the following year.

Because of the success of 883 Police’s Cyber Weekend sale in 2016, the team is busy getting things ready behind the scenes to offer a bigger, better event this year. And to make sure they can keep up with the demand.

883 Police, comments: “We knew the event was going to be popular last year, but we weren’t quite prepared for the sudden surge of web hits! Our website just about managed to cope but we know that this year’s likely to be even crazier, so we’ve taken the time to reinforce our online presence and make sure things will continue to run smoothly.”

Visitors to the 883 Police online store can expert prices across the range to be slashed by up to 80%, meaning a new wardrobe for the coming season can be bagged for far less than usual. The brand is predominantly known for its bold forays into denim innovation, but they’ve grown over the decade to incorporate all the critical elements of a modern urban apparel collection. From T-shirts to belts, bomber jackets to sporty footwear, fashion fans can build a core capsule in a matter of a few clicks.

“Our range keeps getting bigger and better, which means we’re able to pump up our sale section year on year. We’re expecting the majority of purchases to happen on Black Friday but we’re going to load up the sale enough to - hopefully - cope right through until Cyber Monday. But as with anything, it’ll be a bit of race to snap up the real bargains!”

This year, Black Friday falls on November 24th 17 and Cyber Monday on November 27th, and the sale will be running throughout at www.883police.com.

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